I've been retained by a fast-growing Series B Cybersecurity startup that is revolutionizing the industry with cutting-edge security products. They have a proven product-market fit and incredible leadership and board. They have 200+ customers and are generating strong revenue.
They are looking for a VP of Marketing / CMO to take ownership of the Marketing and GTM strategy. The ideal candidate will be a seasoned marketing leader with deep cybersecurity experience, who has played a crucial role in scaling early-stage companies.You will have demonstrated your ability to build a strong marketing foundation from the ground up, drive growth, and create impactful campaigns that yield an outsized return on a limited budget.
- Cybersecurity Expertise: You must possess a strong understanding of the cybersecurity landscape, emerging trends, and industry-specific challenges. This expertise will be critical in crafting compelling marketing strategies and messaging that resonates with the target audience.
- Scaling Experience: You should have prior experience in early-stage companies and have played a pivotal role in scaling the business. This should include developing and executing marketing plans that effectively support growth objectives while maintaining brand consistency.
- Strategic and Tactical Marketing: You will be responsible for both high-level strategic planning and hands-on tactical execution. This includes defining the target market and ideal customer profile (ICP), crafting a clear and differentiated positioning, and developing compelling messaging that communicates the company's unique value proposition.
- Lead Generation: Building a robust lead generation machine is crucial. You should be well-versed in modern lead generation techniques, using creative approaches and efficient budget allocation to drive a consistent flow of high-quality leads to the sales team.
- Product Marketing: You will lead product marketing efforts, collaborating closely with product management to ensure that product features and benefits are effectively communicated to the target audience. This involves developing product positioning and creating impactful marketing collateral.
- Budget Efficiency: You should possess a track record of achieving outstanding results on a limited budget. Demonstrated resourcefulness and creative thinking are essential to maximize the impact of marketing initiatives while efficiently utilizing available resources.
- Collaboration and Communication: A proven team player and collaborator, you will work closely with cross-functional teams, including sales, product, and executive leadership, to align marketing efforts with overall business objectives. Strong communication skills are crucial in conveying marketing strategies and progress to stakeholders.
You MUST reside in the US Eastern Time Zone
If you are an ambitious and innovative marketing leader with a passion for cybersecurity and a proven track record of driving success in early-stage companies, please apply!